Social Shopping. It's exploding. And it's evolving quickly.
Last year if you had asked me about social shopping I would have pointed one to Amazon and told you that the merchandise reviews from actual buyers were types of social shopping. 6 months ago I would have told you about shopping aggregation websites like Kaboodle which enable you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I would have told you about the newest Facebook integration into websites like Levi's "Friend Store" and how you will see what your friends like. And today. Well today I'd tell you it's about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll give you a quick glossary-like description on each referenced DCSE at the conclusion with this post, but first allow me to explain what this is.
A few months back I wrote a post about a brand new business ready to take off. What I described there clearly was the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they certainly were providing huge opportunities for shop owners to operate a vehicle people to their stores. DCSE's go the next step and offer discounts to operate a vehicle you into these stores. Most of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals sent to your inbox https://protabletaroblog.wordpress.com/.
With these DCSE sites like Groupon and LivingSocial, folks are flocking in their mind as the deals are often tremendous, averaging in a nearby of 50% from very desirable products and meals. Groupon is the leader at the moment, but once you learn anyone who uses Groupon, odds are they are also using more than one of others I mentioned. Note: part with this depends where you live. If you are in LA or New York, you will see it in action. If you live in Boise, this hasn't quite gotten for your requirements yet. Nevertheless the model is working and odds are you might find this soon in your town https://lindenbluete.de/.
I'd like to tell you how I am aware it's working.
A week ago Groupon offered a package to celebrate Mother's Day. An area day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many more bought the deal? If you had asked me, I would have said 200. Maybe 300. The solution: 1,332.
Yes! So that's why I will tell you, this is exploding. I don't know the afternoon spa business. But my guess is this place just booked more business in one day than in the past few months combined. (based on the $79 fee, the tiny business just grossed over $105,000 in one day.)
Now, this is a great news / bad news situation. Or maybe more such as for instance a be mindful everything you desire situation. If you are only a little shop that gets 20 customers a day. Heck, maybe even 50 on a great day. How will you deal having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to discover that the place was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
When it were me and I was the master of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they only paid $79. Assume they paid a lot more than the average customer. Don't ignore your regular patrons, however they already love you. These new customers are exactly that, new. And you know the old saying, you simply get one chance to produce a first impression. Those 1,300+ individuals have the power to improve your business. Think long term. This will probably be one of the very expensive advertising campaigns you've ever done, but in addition the most targeted. A true game changer.
But my guess is they are not prepared to handle this. How could they be? I wonder what they thought would happen using this Groupon promotion? 500 people maybe? I think I'll ask them. Should they respond, I'll let you know.
Getting back once again to the central point with this post. Social shopping is exploding. This is actually the next big thing. It's not just one piece of technology. It's a quick progression in social media marketing merging with eCommerce. And it's very exciting.
As I mentioned because other post, if you're a store owner and your product is good, the chance is amazing. The very best in history. It's targeted, it's relatively easy, and the cost has become the best investment you are able to ever make (some of these things are free). Get your head around it. If you can't, hire someone to do this for you. If you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, inform them to email me, I'll point them in the proper direction.
